Metaphora
identity, branding
2020

A girl’s favourite. I admit, I have a soft spot.
Metaphora is a ten years old online shop selling authentic ethnic silver jewelry on the Romanian market and they needed an anniversary rebranding. Not only for the sake of aesthetics but also to become more visible and memorable online, where profile pics are just a handful of pixels wide. Due to the good reputation on the market, we could leave the name on a second level and push forward a new symbol inspired from the Tuareg amulet-pendant khomissar (that protects from evil eye). A new set of colours adds the exotic flavour and leaves space for playing. 

Logotype based on Mont from Fontfabric

© Studio Formidabil 2021