Mara & Tom
identity, illustration
2020

When the Pandemic made us stay inside we had in theory more time to spend with our kids. Great. And less time for anything else. Mara & Tom opened their online shop just before Christmas, with the idea to give kids smart toys and to parents some spare time to take a breath. 
The identity followed this path and became a creative game itself. The logo made of simple, geometric shapes was completed with the illustrations of the two kids and their environment to form a game + players set that allow lots of variations and fun. 
Luckily I had my own inspiration model close, releasing her toys hurricane in 5 seconds after I turned my back to read an email. 

Strategy and opening campaign copywriting: Radu Rapeanu


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