Mara & Tom
identity, illustration
2020
![](https://freight.cargo.site/t/original/i/ec70c5d0fe278daecdb782b97ee8de268c2eeca1fecb2004c5cdec0075318953/MaraTom_cargo_gif.gif)
![](https://freight.cargo.site/t/original/i/486976cf10463336cd5bca2df8827324e2880c3ac9e3ad174658063ab07188c7/MaraTom_cargo_postcard.jpg)
![](https://freight.cargo.site/t/original/i/9e659885f590cd94fc79aadee6dd6374bb5f600f75e8906de987af571558d79f/MaraTom_cargo_sticker-cutie.jpg)
![](https://freight.cargo.site/t/original/i/72bc45fb42f38e5ada61dc3c1517ab67da80dd0b684d1566dbbf09677fc1ea81/MaraTom_cargo_website_gif.gif)
![](https://freight.cargo.site/t/original/i/6ace56df7d79075c76e7e93399aa7c63040007f9d01d341c69446c7648b47801/MaraTom_cargo_insta.jpg)
![](https://freight.cargo.site/t/original/i/9817123a16d8b90163b72e9c374b81ee2b4221d97b9a489be8dc33d7cd924e59/MaraTom_cargo_tshirts.jpg)
![](https://freight.cargo.site/t/original/i/7a2d9f457d45e9e5a79329311d3068e008c0b0c3a5061f0e0a5804e14d0c381a/MaraTom_cargo_ilustratii.jpg)
When the Pandemic made us stay inside we had in theory more time to spend with our kids. Great. And less time for anything else. Mara & Tom opened their online shop just before Christmas, with the idea to give kids smart toys and to parents some spare time to take a breath.
The identity followed this path and became a creative game itself. The logo made of simple, geometric shapes was completed with the illustrations of the two kids and their environment to form a game + players set that allow lots of variations and fun.
Luckily I had my own inspiration model close, releasing her toys hurricane in 5 seconds after I turned my back to read an email.
Strategy and opening campaign copywriting: Radu Rapeanu
The identity followed this path and became a creative game itself. The logo made of simple, geometric shapes was completed with the illustrations of the two kids and their environment to form a game + players set that allow lots of variations and fun.
Luckily I had my own inspiration model close, releasing her toys hurricane in 5 seconds after I turned my back to read an email.
Strategy and opening campaign copywriting: Radu Rapeanu