There is beauty in cables, switches, sockets, controls, pushbuttons and connectors. We take for granted systems that work. Helinick is heavyweight in security systems for 30 years now. They moved to a more up to date identity to reflect that weight and expertise in integrated systems. With the chain-linked H as central piece and the intense flat blue colour the branding covered every material, from business cards to utility vans. The logo was completed with a supportive set of illustrations with stylized technical equipment and bold typography to make the “integrated security systems” more visible and tangible as they are very much part of our lives without even noticing them.