https://studioformidabil.ro studioformidabil Sat, 14 Feb 2026 20:29:21 +0000 https://studioformidabil.ro en https://studioformidabil.ro/Header Tue, 26 May 2020 22:09:21 +0000 studioformidabil https://studioformidabil.ro/Header graphic design art direction illustration some&nbsp;photography https://studioformidabil.ro/Balls Tue, 26 May 2020 22:09:22 +0000 studioformidabil https://studioformidabil.ro/Balls Ballsidentity, illustration2019 <img width="1500" height="996" width_o="1500" height_o="996" data-src="https://freight.cargo.site/t/original/i/d18782210c8f7a9778ef8be5c88dd3be44e7a18ee429fa8d2b0fefb98a15bd41/balls_1.jpg" data-mid="72955999" border="0" src="https://freight.cargo.site/w/1000/i/d18782210c8f7a9778ef8be5c88dd3be44e7a18ee429fa8d2b0fefb98a15bd41/balls_1.jpg" /> <img width="1500" height="996" width_o="1500" height_o="996" data-src="https://freight.cargo.site/t/original/i/676517c3ccd3b680b29d0917c5d8f75d7ebe269fa860b4a708e84110556551eb/balls_2.jpg" data-mid="72957396" border="0" src="https://freight.cargo.site/w/1000/i/676517c3ccd3b680b29d0917c5d8f75d7ebe269fa860b4a708e84110556551eb/balls_2.jpg" /> <img width="1500" height="996" width_o="1500" height_o="996" data-src="https://freight.cargo.site/t/original/i/1f5936fa77e4a0e7ecc9229bca7465dbcbd3b8e052bca0d8671ab0bab0ff5e99/balls_3.jpg" data-mid="72957397" border="0" src="https://freight.cargo.site/w/1000/i/1f5936fa77e4a0e7ecc9229bca7465dbcbd3b8e052bca0d8671ab0bab0ff5e99/balls_3.jpg" /> <img width="1500" height="996" width_o="1500" height_o="996" data-src="https://freight.cargo.site/t/original/i/bf5de409f8c6ab92a27db1d7c4cbda0d5fa2eb8d786b2c496f3a3e605ac03fcf/balls_4.jpg" data-mid="72957398" border="0" src="https://freight.cargo.site/w/1000/i/bf5de409f8c6ab92a27db1d7c4cbda0d5fa2eb8d786b2c496f3a3e605ac03fcf/balls_4.jpg" /> <img width="1500" height="996" width_o="1500" height_o="996" data-src="https://freight.cargo.site/t/original/i/7b9a6feddf43ed738fde2257c712835bf549ef9d96dca1b06d509473b9cadff5/balls_5.jpg" data-mid="72957399" border="0" src="https://freight.cargo.site/w/1000/i/7b9a6feddf43ed738fde2257c712835bf549ef9d96dca1b06d509473b9cadff5/balls_5.jpg" /> <img width="1500" height="996" width_o="1500" height_o="996" data-src="https://freight.cargo.site/t/original/i/aa16c824a314a29bdfc8bf50b63b00366999b7d12df3a1291f87552a665e7303/balls_7.jpg" data-mid="72957401" border="0" src="https://freight.cargo.site/w/1000/i/aa16c824a314a29bdfc8bf50b63b00366999b7d12df3a1291f87552a665e7303/balls_7.jpg" /> <img width="1500" height="996" width_o="1500" height_o="996" data-src="https://freight.cargo.site/t/original/i/7f0e5afda117397d3ac940f61e43791675f70463eb3a5386d0ce158d201483c1/balls_6.jpg" data-mid="72957400" border="0" src="https://freight.cargo.site/w/1000/i/7f0e5afda117397d3ac940f61e43791675f70463eb3a5386d0ce158d201483c1/balls_6.jpg" /> <img width="1500" height="996" width_o="1500" height_o="996" data-src="https://freight.cargo.site/t/original/i/ae24691b5e3da3e91b8cb18bb58193172dd5cb640278f79e7f197ba2f46690ad/balls_8.jpg" data-mid="78641205" border="0" src="https://freight.cargo.site/w/1000/i/ae24691b5e3da3e91b8cb18bb58193172dd5cb640278f79e7f197ba2f46690ad/balls_8.jpg" /> Logo and illustration for the most unexpected place in Bucharest where you can eat "The Meatballs". And a 80cm diameter hand-painted fancy "hag" hanged on the wall to keep an eye on everything like a Big Sister. A flash-speed collaboration with my friend Laura Paraschiv from Circa 1703-3071, who did the interior design. Photos courtesy of Balls. https://studioformidabil.ro/Zelateria-1 Mon, 17 Oct 2022 09:20:17 +0000 studioformidabil https://studioformidabil.ro/Zelateria-1 Zelateria 1branding,&nbsp;packaging2020-2022 <img width="1700" height="1129" width_o="1700" height_o="1129" data-src="https://freight.cargo.site/t/original/i/6ae52dc3915de785213ae47e3c635316f5de94cabd512b5af3814ced95815871/zelateria_cargo-1.jpg" data-mid="156054328" border="0" src="https://freight.cargo.site/w/1000/i/6ae52dc3915de785213ae47e3c635316f5de94cabd512b5af3814ced95815871/zelateria_cargo-1.jpg" /><img width="1700" height="1129" width_o="1700" height_o="1129" data-src="https://freight.cargo.site/t/original/i/e750fe80337727e6d31a50b8d14138bbe557264720354826d59354aa7e1ffa9b/zelateria_cargo-2.jpg" data-mid="156054327" border="0" src="https://freight.cargo.site/w/1000/i/e750fe80337727e6d31a50b8d14138bbe557264720354826d59354aa7e1ffa9b/zelateria_cargo-2.jpg" /><img width="1700" height="1129" width_o="1700" height_o="1129" data-src="https://freight.cargo.site/t/original/i/c88685e0e49006033ad5c7fd64bf692387f77935fea055115aeaaab86e3e74ce/zelateria_cargo-3.jpg" data-mid="156054326" border="0" src="https://freight.cargo.site/w/1000/i/c88685e0e49006033ad5c7fd64bf692387f77935fea055115aeaaab86e3e74ce/zelateria_cargo-3.jpg" /><img width="1700" height="1129" width_o="1700" height_o="1129" data-src="https://freight.cargo.site/t/original/i/f84fd9dfd29031cbbd125c30af0f1758ffacf499f7dc9140ec60a3ec9045b0c6/zelateria_cargo-4_meniu.gif" data-mid="156054373" border="0" src="https://freight.cargo.site/w/1000/i/f84fd9dfd29031cbbd125c30af0f1758ffacf499f7dc9140ec60a3ec9045b0c6/zelateria_cargo-4_meniu.gif" /><img width="1700" height="1129" width_o="1700" height_o="1129" data-src="https://freight.cargo.site/t/original/i/5a022235d21771a9d56afdf5c44bb00ba22d1efeec29d838354e6258f5558bfd/zelateria_cargo-5.jpg" data-mid="156054425" border="0" src="https://freight.cargo.site/w/1000/i/5a022235d21771a9d56afdf5c44bb00ba22d1efeec29d838354e6258f5558bfd/zelateria_cargo-5.jpg" /><img width="1700" height="1129" width_o="1700" height_o="1129" data-src="https://freight.cargo.site/t/original/i/5d67d8142e498158d00f434f1ad72e7c00c29c9529cfc7a7284571b003e802b7/zelateria_cargo-6.jpg" data-mid="156054426" border="0" src="https://freight.cargo.site/w/1000/i/5d67d8142e498158d00f434f1ad72e7c00c29c9529cfc7a7284571b003e802b7/zelateria_cargo-6.jpg" /><img width="1700" height="1129" width_o="1700" height_o="1129" data-src="https://freight.cargo.site/t/original/i/200af5a59626a2dc53f162dd72cd1650614382fac94d0c93d0082e6feb1229c1/zelateria_cargo-7.jpg" data-mid="156054576" border="0" src="https://freight.cargo.site/w/1000/i/200af5a59626a2dc53f162dd72cd1650614382fac94d0c93d0082e6feb1229c1/zelateria_cargo-7.jpg" /><img width="1700" height="1129" width_o="1700" height_o="1129" data-src="https://freight.cargo.site/t/original/i/2dc5c1a6dce324a8d2498b2323e818c0a1b4dd6da578799053d00096e2b262b2/zelateria_cargo-8.jpg" data-mid="156054575" border="0" src="https://freight.cargo.site/w/1000/i/2dc5c1a6dce324a8d2498b2323e818c0a1b4dd6da578799053d00096e2b262b2/zelateria_cargo-8.jpg" /><img width="1700" height="1129" width_o="1700" height_o="1129" data-src="https://freight.cargo.site/t/original/i/27ce3063b10cb7bfab004ff09761b7bfa47855b4eabe2223ee3f1ba6ea822a14/zelateria_cargo-9.jpg" data-mid="156054574" border="0" src="https://freight.cargo.site/w/1000/i/27ce3063b10cb7bfab004ff09761b7bfa47855b4eabe2223ee3f1ba6ea822a14/zelateria_cargo-9.jpg" /><img width="1172" height="1773" width_o="1172" height_o="1773" data-src="https://freight.cargo.site/t/original/i/21bf556a1f47129086ffc31aa58c31000cb6c0dfde311aa699ad2bc121141ba8/zelateria_cargo-10.jpg" data-mid="156055085" border="0" src="https://freight.cargo.site/w/1000/i/21bf556a1f47129086ffc31aa58c31000cb6c0dfde311aa699ad2bc121141ba8/zelateria_cargo-10.jpg" /><img width="1700" height="1129" width_o="1700" height_o="1129" data-src="https://freight.cargo.site/t/original/i/78852c1912f9db4bb989394817fa2ae7e682d012c741f7a0be08bbae747cec72/zelateria_cargo-11.jpg" data-mid="156054887" border="0" src="https://freight.cargo.site/w/1000/i/78852c1912f9db4bb989394817fa2ae7e682d012c741f7a0be08bbae747cec72/zelateria_cargo-11.jpg" /><img width="1700" height="1129" width_o="1700" height_o="1129" data-src="https://freight.cargo.site/t/original/i/bd70f572f63e406be49a82ddae1d0a6b7a4010d3e27517ca15a02765bfceaae7/zelateria_cargo-12.jpg" data-mid="156054886" border="0" src="https://freight.cargo.site/w/1000/i/bd70f572f63e406be49a82ddae1d0a6b7a4010d3e27517ca15a02765bfceaae7/zelateria_cargo-12.jpg" /> After a meticulous work for almost two years, the multi-awarded Pastry Chef Ana Consulea opened her new sweet spot in town, on the ground floor of Goethe Institut (Bucharest). Working previously for her tiny Zelato project in 2019, this was like the natural follow-up, taking the branding to the next level. In the same synergic trio with Laura Paraschiv, the interior architect, we made the brand speak visually very bold, each of us doing her score. My feeling when taking the photos was that all pieces fit together beautifully.&nbsp; Laura brought in the idea of high contrast stripes, to liven up the minimalist space and we ended up painting a full 12m wall. The geometry, colours and stripes are repeated in smaller proportions on the counter, the packaging and the toilet signs. Proportion was the key. No pink, no mint green, no polka dots, but something different.&nbsp; Typeface: Isidora from Latinotype&nbsp; Interior design: Laura Paraschiv Wall colours: IR Colours https://studioformidabil.ro/Pu-calupi Thu, 04 Aug 2022 21:24:46 +0000 studioformidabil https://studioformidabil.ro/Pu-calupi Pușcălupi Single Shot Dry Ginpackaging, identity, illustration2022 <img width="1172" height="1773" width_o="1172" height_o="1773" data-src="https://freight.cargo.site/t/original/i/252e27f46830ad35dd7d06c0da1f3eb5f8ea22c60a94d27d95890fe6695fe1ee/puscalupi_full-bottle.jpg" data-mid="149690362" border="0" src="https://freight.cargo.site/w/1000/i/252e27f46830ad35dd7d06c0da1f3eb5f8ea22c60a94d27d95890fe6695fe1ee/puscalupi_full-bottle.jpg" /><img width="1700" height="1129" width_o="1700" height_o="1129" data-src="https://freight.cargo.site/t/original/i/b970df4cb14a0739dcd018163e7db41b2a31caca0719b0e4563ea8e65e5a4a4b/puscalupi_detaliu.jpg" data-mid="149690361" border="0" src="https://freight.cargo.site/w/1000/i/b970df4cb14a0739dcd018163e7db41b2a31caca0719b0e4563ea8e65e5a4a4b/puscalupi_detaliu.jpg" /><img width="1700" height="1129" width_o="1700" height_o="1129" data-src="https://freight.cargo.site/t/original/i/471c6a8e4b6f97597dc621e5de364ba6b6b9407ea0dd4bc6f9ba5a91413e3f9b/puscalupi_manufactura.jpg" data-mid="149690359" border="0" src="https://freight.cargo.site/w/1000/i/471c6a8e4b6f97597dc621e5de364ba6b6b9407ea0dd4bc6f9ba5a91413e3f9b/puscalupi_manufactura.jpg" /><img width="1700" height="1129" width_o="1700" height_o="1129" data-src="https://freight.cargo.site/t/original/i/cbb0442b889967769e7f9f8723b432c993ca989f9db03e9bbd9deec10a1387cb/puscalupi_cutii.jpg" data-mid="149696818" border="0" src="https://freight.cargo.site/w/1000/i/cbb0442b889967769e7f9f8723b432c993ca989f9db03e9bbd9deec10a1387cb/puscalupi_cutii.jpg" /><img width="1700" height="1129" width_o="1700" height_o="1129" data-src="https://freight.cargo.site/t/original/i/697ff499124778229b7efc3585dceeb067a98b1f4ce731d1480348a8ea446000/puscalupi_cartonas.jpg" data-mid="149763698" border="0" src="https://freight.cargo.site/w/1000/i/697ff499124778229b7efc3585dceeb067a98b1f4ce731d1480348a8ea446000/puscalupi_cartonas.jpg" /><img width="1700" height="2000" width_o="1700" height_o="2000" data-src="https://freight.cargo.site/t/original/i/056a3bd7f4bfb5ac0432373c4527aa04bd60d49c8eee0ffc8e8768d9d93019dd/puscalupi_ilustratii_1.jpg" data-mid="149697897" border="0" src="https://freight.cargo.site/w/1000/i/056a3bd7f4bfb5ac0432373c4527aa04bd60d49c8eee0ffc8e8768d9d93019dd/puscalupi_ilustratii_1.jpg" /><img width="1700" height="1129" width_o="1700" height_o="1129" data-src="https://freight.cargo.site/t/original/i/b76f5a8d70f3d206ca84be7bbdb59fcf1528547c1490094bed1e472035926775/puscalupi_cargo_simulare-fb.jpg" data-mid="149690358" border="0" src="https://freight.cargo.site/w/1000/i/b76f5a8d70f3d206ca84be7bbdb59fcf1528547c1490094bed1e472035926775/puscalupi_cargo_simulare-fb.jpg" /><img width="1700" height="1129" width_o="1700" height_o="1129" data-src="https://freight.cargo.site/t/original/i/9de2f443eaefc9870dea724b46287c644cf76365b8b740f5f817ced00269b71d/puscalupi_schite.jpg" data-mid="149699870" border="0" src="https://freight.cargo.site/w/1000/i/9de2f443eaefc9870dea724b46287c644cf76365b8b740f5f817ced00269b71d/puscalupi_schite.jpg" /> A premium single-shot-dry-gin with a strange name, distilled in small batches in a small moutain town and a client that beats me at the obsession for details. He applies the label manually on each of the 100 bottles of a batch. The strange name (roughly translated as “Shoot the Wolves”) was in fact a nickname of a mountaineer from the beginning of the 20th century, a guy that knew all the hills with all the paths and all the plants in the area - at that time called Das Burzenland. The man that helped the pioneer botanist Julius Römer, whose knowledge heritage is now distilled and veeery tasty. The label design encapsulates that mix of early 1900’s small business advertising that used different shapes and typefaces with contemporary use of illustration, colours and printing techniques. The engraving style of the illustration, the typo and the small details about manufacture spread across the label that might lead to a vintage look are counterbalanced by the bold (yet delicate) colours and the precision of the emboss and silverfoil. It keeps references to the past and the places, yet it is relevant to the contemporary consumer. Typefaces: MigraExtrabold from PangramPangram, Blacker Pro from Zetafonts, ArchivoPrint: IPPU Photography: Aura Petrascu for Pușcălupi Strategy: Ioana Danu https://studioformidabil.ro/NOA Tue, 14 Feb 2023 20:45:45 +0000 studioformidabil https://studioformidabil.ro/NOA NOA Tax Advisorsidentity,&nbsp;branding, art direction, web design2022-23 <img width="300" height="3" width_o="300" height_o="3" data-src="https://freight.cargo.site/t/original/i/8075129cd3652e4950d9be6f73ef5b9f59629d02e6961df4ba91db77f8e1460c/linie-verde.svg" data-mid="168442382" border="0" src="https://freight.cargo.site/w/300/i/8075129cd3652e4950d9be6f73ef5b9f59629d02e6961df4ba91db77f8e1460c/linie-verde.svg" /> <img width="240" height="900" width_o="240" height_o="900" data-src="https://freight.cargo.site/t/original/i/8f06a47f1a7b588cf0e70c1952c77634458f5a3cd2bece37bb7403586070704a/NOA_ads-google_160x600px_consultanta.jpg" data-mid="168441767" border="0" src="https://freight.cargo.site/w/240/i/8f06a47f1a7b588cf0e70c1952c77634458f5a3cd2bece37bb7403586070704a/NOA_ads-google_160x600px_consultanta.jpg" /> <img width="1600" height="838" width_o="1600" height_o="838" data-src="https://freight.cargo.site/t/original/i/c5711dd9bd9b09d93e199306439c9572fdc8f4d36de916d793d59596747dcfaf/NOA_ad-linkedin_1200x628px_3s.jpg" data-mid="168443896" border="0" src="https://freight.cargo.site/w/1000/i/c5711dd9bd9b09d93e199306439c9572fdc8f4d36de916d793d59596747dcfaf/NOA_ad-linkedin_1200x628px_3s.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/2e2f0602669c50433cadee7c3d166719b64dd15c4fe1b2f0701bef267e71f29b/NOA_feedback-webinar_4s.jpg" data-mid="168444589" border="0" src="https://freight.cargo.site/w/1000/i/2e2f0602669c50433cadee7c3d166719b64dd15c4fe1b2f0701bef267e71f29b/NOA_feedback-webinar_4s.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/c0b62e6ecf23b0b5924139b9cf2c3588f03f2b99c61234739c6f972d070a7068/NOA_ad_square_full-image_s.jpg" data-mid="168442536" border="0" src="https://freight.cargo.site/w/900/i/c0b62e6ecf23b0b5924139b9cf2c3588f03f2b99c61234739c6f972d070a7068/NOA_ad_square_full-image_s.jpg" /> <img width="1600" height="970" width_o="1600" height_o="970" data-src="https://freight.cargo.site/t/original/i/12dae4b106cfcc9866bfedb3021e27363bce5c0323ae4fc9ff76f03445ad88ff/NOA_simulare-homepage.png" data-mid="168444674" border="0" src="https://freight.cargo.site/w/1000/i/12dae4b106cfcc9866bfedb3021e27363bce5c0323ae4fc9ff76f03445ad88ff/NOA_simulare-homepage.png" /> <img width="1700" height="989" width_o="1700" height_o="989" data-src="https://freight.cargo.site/t/original/i/9b825503d601be5b32b3e30881dbfc6ba5d60fe7e86ec9f2ed38827124304c3a/NOA_carti-de-vizita_pe-alb.jpg" data-mid="174353270" border="0" src="https://freight.cargo.site/w/1000/i/9b825503d601be5b32b3e30881dbfc6ba5d60fe7e86ec9f2ed38827124304c3a/NOA_carti-de-vizita_pe-alb.jpg" /> <img width="1040" height="989" width_o="1040" height_o="989" data-src="https://freight.cargo.site/t/original/i/cbe488a636a944c4da0567ab15fec2f8d371b0016316a109308161e6544a193e/NOA_icons.jpg" data-mid="174687113" border="0" src="https://freight.cargo.site/w/1000/i/cbe488a636a944c4da0567ab15fec2f8d371b0016316a109308161e6544a193e/NOA_icons.jpg" /> <img width="1040" height="585" width_o="1040" height_o="585" data-src="https://freight.cargo.site/t/original/i/d07521c401c7697603d99bf20dbca77f3f39b8d652b3063c44d39d1417b3fefc/NOA_coperta-id.jpg" data-mid="174687346" border="0" src="https://freight.cargo.site/w/1000/i/d07521c401c7697603d99bf20dbca77f3f39b8d652b3063c44d39d1417b3fefc/NOA_coperta-id.jpg" /> <img width="1308" height="1308" width_o="1308" height_o="1308" data-src="https://freight.cargo.site/t/original/i/7872c0de63ca2bcbc20a31a6525b17289845067d86807f7ee46b5ca480091c44/NOA_The-Bridge_Cluj_oct23_1300x1300_abc.jpg" data-mid="222207092" border="0" src="https://freight.cargo.site/w/1000/i/7872c0de63ca2bcbc20a31a6525b17289845067d86807f7ee46b5ca480091c44/NOA_The-Bridge_Cluj_oct23_1300x1300_abc.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0887ec7e8c77ca8ebce8e4ec120b5857f63619db04477cb2291692f504716c3f/NOA_Agility-Buc_general_1920x1080-01.jpg" data-mid="222207293" border="0" src="https://freight.cargo.site/w/1000/i/0887ec7e8c77ca8ebce8e4ec120b5857f63619db04477cb2291692f504716c3f/NOA_Agility-Buc_general_1920x1080-01.jpg" /> <img width="1900" height="321" width_o="1900" height_o="321" data-src="https://freight.cargo.site/t/original/i/1ea5e1d6ce545f6b90a70f558d47f49c0cb3566a41f02d34dfe5159cc9475a46/NOA_AI-at-work-Buc_header-Linkedin_1900x321px-07.jpg" data-mid="222207358" border="0" src="https://freight.cargo.site/w/1000/i/1ea5e1d6ce545f6b90a70f558d47f49c0cb3566a41f02d34dfe5159cc9475a46/NOA_AI-at-work-Buc_header-Linkedin_1900x321px-07.jpg" /> I never thought people working in tax and audit business could be cool and up-to-date beyond, maybe, driving a Tesla. In Romania the domain looks stuck in time in the previous century. NOA are young, have the knowledge and know the system. NOA got an amazing creative strategy director that interviewed for a month or more both NOA themselves and their clients to find out how they were percieved. And the keyword was “agility”. So I proposed a more conceptual identity - an elastic logo that stretches horizontally and vertically, combined with multiple styles of two fonts. The perception is that the branding adapts to any size exactly the way NOA adapts to any of their clients’ needs. The elasticity is present in the header of the new designed website noagroup.ro&nbsp;and in static instances on business cards and online communication. We also took a non-conventional approach with the imagery style, where we added very stylish black and white photography of agile dancers and crisp green accents. For the website I also designed a set of icons to represent each of their services. Furthermore, for a small B2B event organized by NOA, I created a short video intro, beautifully animated by mad.animator. The new identity didn’t scare anybody off, quite on the contrary, they made a few more contracts in the first month after the relaunch. Creative strategy and copywriting&nbsp;Ema Prisca Business cards crafted by&nbsp;fabrik Elastic logo crafted by&nbsp;rivulet studio Type set in Heading Now from Zetafonts and Archivo from Google Fonts.noagroup.ro https://studioformidabil.ro/Figs Sat, 13 Jul 2024 19:12:44 +0000 studioformidabil https://studioformidabil.ro/Figs Figsidentity, illustration2024 <img width="1172" height="1773" width_o="1172" height_o="1773" data-src="https://freight.cargo.site/t/original/i/7277ded717f5d0bf4e00dcd67109f2a49b91225ead2b80d875d7328e91f66519/Figs_cargo_12.jpg" data-mid="214642781" border="0" src="https://freight.cargo.site/w/1000/i/7277ded717f5d0bf4e00dcd67109f2a49b91225ead2b80d875d7328e91f66519/Figs_cargo_12.jpg" /><img width="1700" height="1129" width_o="1700" height_o="1129" data-src="https://freight.cargo.site/t/original/i/56dcedbaf6421dd7fc7614a8992706aef9a64595aa54e2c613e04dd1ed776dc4/Figs_cargo_1.jpg" data-mid="214598399" border="0" src="https://freight.cargo.site/w/1000/i/56dcedbaf6421dd7fc7614a8992706aef9a64595aa54e2c613e04dd1ed776dc4/Figs_cargo_1.jpg" /><img width="1700" height="1129" width_o="1700" height_o="1129" data-src="https://freight.cargo.site/t/original/i/d2648f01367df6436d26c10feb2133b0369dcdb1c0992b3dc22a02834a09a0ea/Figs_cargo_2.jpg" data-mid="214598398" border="0" src="https://freight.cargo.site/w/1000/i/d2648f01367df6436d26c10feb2133b0369dcdb1c0992b3dc22a02834a09a0ea/Figs_cargo_2.jpg" /><img width="1172" height="1773" width_o="1172" height_o="1773" data-src="https://freight.cargo.site/t/original/i/f6fac8301f915d4b5b38d41329415cd19227d52628cf1ea494374a1989b2cc7f/Figs_cargo_4.jpg" data-mid="214598396" border="0" src="https://freight.cargo.site/w/1000/i/f6fac8301f915d4b5b38d41329415cd19227d52628cf1ea494374a1989b2cc7f/Figs_cargo_4.jpg" /><img width="1700" height="1129" width_o="1700" height_o="1129" data-src="https://freight.cargo.site/t/original/i/f8bd449e16c24464fdb8174d7c0d14dd08be1cd06698a8afc3be7a51c13eca84/Figs_cargo_11.jpg" data-mid="214600016" border="0" src="https://freight.cargo.site/w/1000/i/f8bd449e16c24464fdb8174d7c0d14dd08be1cd06698a8afc3be7a51c13eca84/Figs_cargo_11.jpg" /><img width="1700" height="1129" width_o="1700" height_o="1129" data-src="https://freight.cargo.site/t/original/i/4ffb983379e6f51c52d979728b0fe36091deb68cafdef35892e4b7eff8caf68e/Figs_cargo_5.jpg" data-mid="214598395" border="0" src="https://freight.cargo.site/w/1000/i/4ffb983379e6f51c52d979728b0fe36091deb68cafdef35892e4b7eff8caf68e/Figs_cargo_5.jpg" /><img width="1700" height="1129" width_o="1700" height_o="1129" data-src="https://freight.cargo.site/t/original/i/1b98ad774012e4d205448f705cbba257f1b45c1269781b8775a081dc3b356ab9/Figs_cargo_6.jpg" data-mid="214598394" border="0" src="https://freight.cargo.site/w/1000/i/1b98ad774012e4d205448f705cbba257f1b45c1269781b8775a081dc3b356ab9/Figs_cargo_6.jpg" /><img width="1172" height="1773" width_o="1172" height_o="1773" data-src="https://freight.cargo.site/t/original/i/26cbcd555b2946d87ed0fe63830a5dbcbcb70866e94d30a078ae4a35766cc971/Figs_cargo_8.jpg" data-mid="214598392" border="0" src="https://freight.cargo.site/w/1000/i/26cbcd555b2946d87ed0fe63830a5dbcbcb70866e94d30a078ae4a35766cc971/Figs_cargo_8.jpg" /><img width="1700" height="1129" width_o="1700" height_o="1129" data-src="https://freight.cargo.site/t/original/i/7afd2591af5f967d3e28f23bf199330cb9ede4d51322a8bd515a1e5fd735a237/Figs_cargo_9.jpg" data-mid="214598390" border="0" src="https://freight.cargo.site/w/1000/i/7afd2591af5f967d3e28f23bf199330cb9ede4d51322a8bd515a1e5fd735a237/Figs_cargo_9.jpg" /><img width="1700" height="1129" width_o="1700" height_o="1129" data-src="https://freight.cargo.site/t/original/i/420cec66fac0050dee4fc7b6f1eb7e3eb43c95781ae06fbd2977adc84bfbe491/Figs_cargo_7a.jpg" data-mid="214599121" border="0" src="https://freight.cargo.site/w/1000/i/420cec66fac0050dee4fc7b6f1eb7e3eb43c95781ae06fbd2977adc84bfbe491/Figs_cargo_7a.jpg" /><img width="1700" height="1129" width_o="1700" height_o="1129" data-src="https://freight.cargo.site/t/original/i/0f96ab37bb2e4a7bf21cfe077412a42b2fa4a8bc531b86021cbeba2d93764878/Figs_cargo_10.jpg" data-mid="214599120" border="0" src="https://freight.cargo.site/w/1000/i/0f96ab37bb2e4a7bf21cfe077412a42b2fa4a8bc531b86021cbeba2d93764878/Figs_cargo_10.jpg" /> Lovely project for a new premium Deli-Coffee Shop in Bucharest focused on authentic Mediterranean food. The Mediterranean Sea is very familiar with Romanians, since more than half of the coutry’s population spends their holidays around it. The owner wanted to encapsulate the holiday feeling in a city environment. I worked together with the interior design architect and the owner herself to bring this idea to life. It’s very very helpful to have a client that knows precisely what she wants. We paid a great deal of attention to define the colour palette because we had to match the natural colours of the concept with the materials available on the market, from ceramic tiles to lightbox foil. I made the original illustrations with acrylic inks, to add a relaxed and no-worries feeling. The result is a very warm and evocative place in a non-expressive neighbourhood that looks “thirsty” for this kind of space. And for a perfect cold brew tonic. Illustrations printed @Atelier13 Figs Interior architecture: Arhilab&nbsp; https://studioformidabil.ro/Cap-25 Sat, 14 Feb 2026 20:29:21 +0000 studioformidabil https://studioformidabil.ro/Cap-25 Cap 25+identity, art direction, illustration2025 <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a3ef06fa2c9095d6cebae9cd01a0fa9f45b2a5db3ac093c3d3f7ea94c0848f48/cap25-typo_fundal-galben.gif" data-mid="244828459" border="0" src="https://freight.cargo.site/w/1000/i/a3ef06fa2c9095d6cebae9cd01a0fa9f45b2a5db3ac093c3d3f7ea94c0848f48/cap25-typo_fundal-galben.gif" /><img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/35ba679936466716e2e17fd0b0fcfb979d894b8f9bb7ae665225e08ee81ffb9e/Cap25_invitatie.jpg" data-mid="244828488" border="0" src="https://freight.cargo.site/w/1000/i/35ba679936466716e2e17fd0b0fcfb979d894b8f9bb7ae665225e08ee81ffb9e/Cap25_invitatie.jpg" /> <img width="1700" height="811" width_o="1700" height_o="811" data-src="https://freight.cargo.site/t/original/i/0127491eb9de1e04904713bd6d68e5348d1f201c1932613ac5d3df3a37b3fbf8/Cap25_cargo_3.jpg" data-mid="244862277" border="0" src="https://freight.cargo.site/w/1000/i/0127491eb9de1e04904713bd6d68e5348d1f201c1932613ac5d3df3a37b3fbf8/Cap25_cargo_3.jpg" /> <img width="1700" height="956" width_o="1700" height_o="956" data-src="https://freight.cargo.site/t/original/i/46eb983c560a66a362e4162ec961984fd5f5f921a909d0c717201d97548c5af5/Cap25_cargo_5.jpg" data-mid="244828478" border="0" src="https://freight.cargo.site/w/1000/i/46eb983c560a66a362e4162ec961984fd5f5f921a909d0c717201d97548c5af5/Cap25_cargo_5.jpg" /> <img width="1172" height="1471" width_o="1172" height_o="1471" data-src="https://freight.cargo.site/t/original/i/eba07140e6385043e1f3cae8188c79ce8790e1525c596e4edf06f14de402b12c/Cap25_cargo_4a.jpg" data-mid="244828479" border="0" src="https://freight.cargo.site/w/1000/i/eba07140e6385043e1f3cae8188c79ce8790e1525c596e4edf06f14de402b12c/Cap25_cargo_4a.jpg" /> <img width="1172" height="1773" width_o="1172" height_o="1773" data-src="https://freight.cargo.site/t/original/i/78422482a929f44b0e153f9c86900f594b4029ad63ba882ea3081ec2cf178ae5/Cap25_cargo_10.jpg" data-mid="244861604" border="0" src="https://freight.cargo.site/w/1000/i/78422482a929f44b0e153f9c86900f594b4029ad63ba882ea3081ec2cf178ae5/Cap25_cargo_10.jpg" /> <img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/d28744130806449a6330564f2927121fe035b853487dbdbdabf27431d9baa9f0/Cap25_save-the-date_600px.gif" data-mid="244828483" border="0" src="https://freight.cargo.site/w/600/i/d28744130806449a6330564f2927121fe035b853487dbdbdabf27431d9baa9f0/Cap25_save-the-date_600px.gif" /> <img width="1172" height="1341" width_o="1172" height_o="1341" data-src="https://freight.cargo.site/t/original/i/621aa13783d827f602b0199c64ca611d3a737b4a746e1cd289e152af66c7a45e/Cap25_cargo_9.jpg" data-mid="244862226" border="0" src="https://freight.cargo.site/w/1000/i/621aa13783d827f602b0199c64ca611d3a737b4a746e1cd289e152af66c7a45e/Cap25_cargo_9.jpg" /> <img width="1172" height="1773" width_o="1172" height_o="1773" data-src="https://freight.cargo.site/t/original/i/531a242c8eaa5166042d6e27e154163c94b8d8dcbd324d88c3b3c1127f064318/Cap25_cargo_12.jpg" data-mid="245313594" border="0" src="https://freight.cargo.site/w/1000/i/531a242c8eaa5166042d6e27e154163c94b8d8dcbd324d88c3b3c1127f064318/Cap25_cargo_12.jpg" /> <img width="1700" height="1129" width_o="1700" height_o="1129" data-src="https://freight.cargo.site/t/original/i/79f73dff1bce9dfba6968e3e02bfa2ca2bb93d6e2f0ae51f6910b8857a2d0909/Cap25_cargo_7.jpg" data-mid="244830072" border="0" src="https://freight.cargo.site/w/1000/i/79f73dff1bce9dfba6968e3e02bfa2ca2bb93d6e2f0ae51f6910b8857a2d0909/Cap25_cargo_7.jpg" /> <img width="1172" height="1773" width_o="1172" height_o="1773" data-src="https://freight.cargo.site/t/original/i/e47eaef1ea934935eb8015ed66c54092667a94bc87282945aa605dee0312e7d1/Cap25_cargo_13.jpg" data-mid="245314407" border="0" src="https://freight.cargo.site/w/1000/i/e47eaef1ea934935eb8015ed66c54092667a94bc87282945aa605dee0312e7d1/Cap25_cargo_13.jpg" /> <img width="1700" height="1129" width_o="1700" height_o="1129" data-src="https://freight.cargo.site/t/original/i/18b75cb0240182c5c59cf343dc852be372abee9b6267cd84ee4dd7ec63878935/Cap25_cargo_6.jpg" data-mid="245314409" border="0" src="https://freight.cargo.site/w/1000/i/18b75cb0240182c5c59cf343dc852be372abee9b6267cd84ee4dd7ec63878935/Cap25_cargo_6.jpg" /> <img width="1700" height="1129" width_o="1700" height_o="1129" data-src="https://freight.cargo.site/t/original/i/6f882537772a188ab345b5787433853951018717e432a9f76aef2930afbf5bf7/Cap25_cargo_2.jpg" data-mid="244828531" border="0" src="https://freight.cargo.site/w/1000/i/6f882537772a188ab345b5787433853951018717e432a9f76aef2930afbf5bf7/Cap25_cargo_2.jpg" /> <img width="1700" height="1129" width_o="1700" height_o="1129" data-src="https://freight.cargo.site/t/original/i/982deb77263b3b69b61b556f272c5f16b6810cd76abbf5755aae426cfb1ee57b/Cap25_cargo_14.jpg" data-mid="245326491" border="0" src="https://freight.cargo.site/w/1000/i/982deb77263b3b69b61b556f272c5f16b6810cd76abbf5755aae426cfb1ee57b/Cap25_cargo_14.jpg" /> I was part of CAP (multi-awarded independent creative agency ever since) in all its shapes, from 1998 until 2016. They are still my second family.&nbsp; CAP has helped shape mindsets in our industry, consistently questioning prejudices, and almost every project has resulted in a small social study. At 25, we’re old enough to have a (rich) past and still self-aware enough not to take ourselves too seriously. It’s not about nostalgia — it’s about perspective. For this anniversary identity, I explored the idea of time — of cyclicality and reinvention. I conveyed the 25-year journey through a dynamic logo, like a sundial with 25 segments, whose shadow rotates and shifts depending on each instance. Twenty-five moments, represented through different fonts, each symbolizing one of CAP’s multiple traits over time: uninhibited, ironic, experimental, nonconformist, reliable, subtle, culturally attuned — traits that have remained largely the same. There’s also the Comic Sans moment — our internal joke, the nemesis of any art director — which could easily express the polarized present in which critical thinking seems to be fading. All this theory is translated visually into a kind of “yesterday’s future” mode — a combination of the most bizarre variations and AI-generated imagery — to underline the fact that despite the alarming headline of “crisis,” this is an anniversary, so we’re allowed to have fun. I prompted obscure apps and pushed them to fail by making them repeat the same prompt dozens of times, until I thought I might exhaust them. For me, it’s a slightly alarming fact that some visually untrained people genuinely take GPT-generated graphic proposals at face value. ➽&nbsp;CAP&nbsp; https://studioformidabil.ro/Zelateria-2 Fri, 12 Sep 2025 08:30:44 +0000 studioformidabil https://studioformidabil.ro/Zelateria-2 Zelateria 2branding,&nbsp;packaging, illustration2023-2024 <img width="1172" height="1773" width_o="1172" height_o="1773" data-src="https://freight.cargo.site/t/original/i/2d7c0b0b47e6149f90c01634dd9cb35bdbe7c567c49aaf8a4b6d0ab70bf6ed37/Zel_new_cargo_1.jpg" data-mid="238148747" border="0" src="https://freight.cargo.site/w/1000/i/2d7c0b0b47e6149f90c01634dd9cb35bdbe7c567c49aaf8a4b6d0ab70bf6ed37/Zel_new_cargo_1.jpg" /><img width="1700" height="1129" width_o="1700" height_o="1129" data-src="https://freight.cargo.site/t/original/i/e283f32c71d403446fe34cdcc56e5ba92a54efed59170d8b8123ca1b2c6fdd6c/Zel_new_cargo_2-18a.jpg" data-mid="238148748" border="0" 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data-src="https://freight.cargo.site/t/original/i/95dfd92dab781bb334130f486c488271507a442a503e26a87c23e910bf75f75e/Zel_new_cargo_7.jpg" data-mid="238149762" border="0" src="https://freight.cargo.site/w/1000/i/95dfd92dab781bb334130f486c488271507a442a503e26a87c23e910bf75f75e/Zel_new_cargo_7.jpg" /><img width="1700" height="1129" width_o="1700" height_o="1129" data-src="https://freight.cargo.site/t/original/i/568a09e8a7ba622ca059d17113e17aebf413bccb45dd983074523e8ab077aaa1/Zel_new_cargo_17e.jpg" data-mid="238222534" border="0" src="https://freight.cargo.site/w/1000/i/568a09e8a7ba622ca059d17113e17aebf413bccb45dd983074523e8ab077aaa1/Zel_new_cargo_17e.jpg" /><img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/40d59e6797020b650519186828e31c00ed89aa29df3e7761f170fef05b25e7db/Chec_final-aprobat_micsorat.gif" data-mid="238178787" border="0" 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data-src="https://freight.cargo.site/t/original/i/23f05b79c010f1c1d4b64f1ee387a89b1eea1b536db0573be532835288f261da/Zel_new_cargo_25.jpg" data-mid="238218446" border="0" src="https://freight.cargo.site/w/1000/i/23f05b79c010f1c1d4b64f1ee387a89b1eea1b536db0573be532835288f261da/Zel_new_cargo_25.jpg" /> Two years and one business strategy workshop after the Zelateria 1 project, the brand took a new direction, and we had to rebuild everything from the ground up. With the same meticulous attention to detail, we reworked all the branding materials to visually convey the balance between relentless pursuit of excellence, the team’s approachable spirit, and the venue’s elegance—tailored for a new generation of luxury consumers. I created an elegant, fluid logotype paired with warm colours and a distinctive signature fingerprint, and I drew (kind of insisted on drawing) a set of highly realistic illustrations to mirror the Chef’s obsession with detail and perfection. I appreciated her patience too. The illustrations were inspired by the shop’s pastries and cakes but reimagined with a surrealist twist to add an element of surprise, to create a visual narrative that complements the inherent beauty of each cake. To be more specific, my intention was to capture that moment when someone sees a beautiful cake, takes a bite and discovers a flavour that surpasses its beauty.&nbsp; Typeface: Rosane from Sensatype Studio&nbsp; Animations: Minerva To-Bu (emerging talent) Some photos: Marius Sabău, courtesy of&nbsp;Zelateria Outdoor signage: GSC Works https://studioformidabil.ro/Vremuri-Blurate Tue, 02 Jan 2024 12:41:19 +0000 studioformidabil https://studioformidabil.ro/Vremuri-Blurate Vremuri Blurategraphic design, art direction, editorial2023 <img width="1172" height="1545" width_o="1172" height_o="1545" data-src="https://freight.cargo.site/t/original/i/86924abd97b504d4b84f2eedb090825b6cbcbfc64d929f52db74494b7cf5fdb8/DL_vremuri_ziar_coperta.jpg" data-mid="200552396" border="0" src="https://freight.cargo.site/w/1000/i/86924abd97b504d4b84f2eedb090825b6cbcbfc64d929f52db74494b7cf5fdb8/DL_vremuri_ziar_coperta.jpg" /><img width="1700" height="1129" width_o="1700" height_o="1129" 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src="https://freight.cargo.site/w/1000/i/94fd4e4134ff04f66e4021b4d434623801610e670fa14cb4cb0f2ce5efcd4c55/DL_vremuri_ziar__detalii-3.jpg" /><img width="1700" height="1129" width_o="1700" height_o="1129" data-src="https://freight.cargo.site/t/original/i/9ce79609c527b02745ce01108588bce41bb4c7e5335d45f1e8d1226e0464a953/DL_vremuri_ziar__detalii-5.jpg" data-mid="200553752" border="0" src="https://freight.cargo.site/w/1000/i/9ce79609c527b02745ce01108588bce41bb4c7e5335d45f1e8d1226e0464a953/DL_vremuri_ziar__detalii-5.jpg" /><img width="1700" height="1129" width_o="1700" height_o="1129" data-src="https://freight.cargo.site/t/original/i/52f5cdd51703ec9a50bdb520493d99872b684a630a01c10d4bf279a4904ea4b8/DL_vremuri_ziar__p64-65.jpg" data-mid="200552393" border="0" src="https://freight.cargo.site/w/1000/i/52f5cdd51703ec9a50bdb520493d99872b684a630a01c10d4bf279a4904ea4b8/DL_vremuri_ziar__p64-65.jpg" /><img width="1700" height="1129" width_o="1700" height_o="1129" data-src="https://freight.cargo.site/t/original/i/b453cbf725f29362ed23082d7e67c257a0ab61869097f447eb35c6196e28bffd/DL_vremuri_ziar__p78-79.jpg" data-mid="200552394" border="0" src="https://freight.cargo.site/w/1000/i/b453cbf725f29362ed23082d7e67c257a0ab61869097f447eb35c6196e28bffd/DL_vremuri_ziar__p78-79.jpg" /><img width="1700" height="1129" width_o="1700" height_o="1129" data-src="https://freight.cargo.site/t/original/i/69765b0d711d51617a22d4ce73001e2c986df56fa7091c2b4c1bafe7de238437/DL_vremuri_ziar__p84-85.jpg" data-mid="200552395" border="0" src="https://freight.cargo.site/w/1000/i/69765b0d711d51617a22d4ce73001e2c986df56fa7091c2b4c1bafe7de238437/DL_vremuri_ziar__p84-85.jpg" /> I worked with Romanian photographer and film maker Dragoș Lumpan on his project about street photography - Blurred Times - started thirty years ago as an experiment, in full freedom boom after the Revolution in ‘89. In the making of the exhibition&nbsp; he got stuck in the GDPR restrictions and decided to anonymize all the main characters in the photos. So we applied the filter of the new mentality, turning hundreds of subjects into faceless people, trying to keep a few of their identity features and not loose them completely behind pixels and black bars. The exhibition hosted in Bucharest, Timișoara and Piscu(Ro), was accompanied by a 100 pages catalogue split in two parts, Then and Now, making a point about the blurred line between the right for privacy and artistic expression. A subject of continous debate, although legally, street photography is considered artistic.&nbsp; Typefaces: Archivo, Etrusco NowPrint: Masterprint Original photography: Dragoș Lumpan https://studioformidabil.ro/Abstract-Wine Tue, 26 May 2020 22:09:22 +0000 studioformidabil https://studioformidabil.ro/Abstract-Wine Abstractbranding, illustration 2019 <img width="1500" height="996" width_o="1500" height_o="996" data-src="https://freight.cargo.site/t/original/i/e9f839594bee55c6ba1039e6d42170ba66c0480118b918a2677159c65e3986f9/abstract_red.jpg" data-mid="72957979" border="0" src="https://freight.cargo.site/w/1000/i/e9f839594bee55c6ba1039e6d42170ba66c0480118b918a2677159c65e3986f9/abstract_red.jpg" /> <img width="1500" height="996" width_o="1500" height_o="996" data-src="https://freight.cargo.site/t/original/i/eb7cfe8a23d3cc21b64704dbca5427de06248d81745706c4a5c50a912c756a1d/abstract_bottles.jpg" data-mid="72957976" border="0" src="https://freight.cargo.site/w/1000/i/eb7cfe8a23d3cc21b64704dbca5427de06248d81745706c4a5c50a912c756a1d/abstract_bottles.jpg" /> <img width="1500" height="996" width_o="1500" height_o="996" data-src="https://freight.cargo.site/t/original/i/5dc383851b9f6d6af72f01581f9fe6af6da514925a00b6cb484ea9081d9a0b71/abstract_white_1.jpg" data-mid="72957980" border="0" src="https://freight.cargo.site/w/1000/i/5dc383851b9f6d6af72f01581f9fe6af6da514925a00b6cb484ea9081d9a0b71/abstract_white_1.jpg" /> <img width="1500" height="996" width_o="1500" height_o="996" data-src="https://freight.cargo.site/t/original/i/2b569e595700369343a21e418c9417819abb32c13c18a22ce54e9cee9a24195a/abstract_closeup.jpg" data-mid="72957977" border="0" src="https://freight.cargo.site/w/1000/i/2b569e595700369343a21e418c9417819abb32c13c18a22ce54e9cee9a24195a/abstract_closeup.jpg" /> <img width="1500" height="996" width_o="1500" height_o="996" data-src="https://freight.cargo.site/t/original/i/df715e0c56017f7e82733253fb300e1aab3518645667eafbf96137ce73f82d81/abstract_elements.jpg" data-mid="72957978" border="0" src="https://freight.cargo.site/w/1000/i/df715e0c56017f7e82733253fb300e1aab3518645667eafbf96137ce73f82d81/abstract_elements.jpg" /> Abstract means for me something rational, angles, more brain, less heart. But my client made me look at the word from a “wine” point of view. Hey, why don't you try this way, because wine is not about being sharp, but about moods, emotions, colour, texture, thoughts, enjoying life. And he was right. Photography on the labels by Kevin Borrill and Kelly Jean (Unsplash) Packshots by Sam@Red Carpet Studio